In the context of deepening globalization, international trade promotion plays a crucial role in the economic development of every nation. Amidst this, Bluewise has acted as a bridge between the Australian and Vietnamese markets in the import-export sector.
With over 10 years of experience operating in both Australia and Vietnam, Bluewise Group specializes in providing investment consulting, immigration, and business development services. Under the leadership of CEO Lê Thanh Tùng, Bluewise has helped numerous clients succeed in immigrating to Australia and expanding their businesses.
St. Anne’s Winery, a prestigious wine brand with over 50 years of history, is located in Victoria and stands out with its premium wines produced through high-quality processes. Notably, St. Anne’s offers a unique service that allows businesses to develop and brand their own wine products under Australian standards, enhancing the value and reputation of their brands in the eyes of partners and customers.
Bluewise is not only a strategic partner but also a key connector, helping St. Anne’s Winery get closer to Vietnamese enterprises. The collaboration between Bluewise and St. Anne’s Winery has opened a new chapter in the import of premium beverages into Vietnam.
From the beginning of a Strategic Partnership
On April 29, 2022, in Australia, Bluewise and St. Anne’s Winery signed a Memorandum of Understanding (MOU), laying the foundation for a long-term development partnership.
Shortly after signing the MOU, in June 2022, Mr. Lê Thanh Tùng – CEO of Bluewise, and Mr. Richard McLean – CEO of St. Anne’s Winery, met at St. Anne’s wine cellar to share insights about the premium wine production process, from selecting grape varieties to fermentation and oak barrel aging. St. Anne’s vineyards prioritize environmental sustainability, reducing carbon emissions. Additionally, St. Anne’s employs a drip irrigation system to deliver the necessary amount of water to their vineyards, helping maintain soil moisture and structure, ensuring the best grapes for producing top-tier wines.
A deep understanding of the production process not only helps Bluewise grasp the core values of the product but also lays the foundation for building effective marketing and distribution strategies in the promising Vietnamese market.
The successful creation of Bluewise’s exclusive B188 wine
Recognizing the growing trend for premium wines among Vietnamese consumers and combining with knowledge of the Australian wine production process, on May 28, 2022, Bluewise proudly launched a completely exclusive product, Bluewise Valley B188 – a perfect blend of Cabernet Sauvignon and Shiraz.
Bluewise Valley B188 not only incorporates Australia’s finest grapes but was also personally curated by Mr. Lê Thanh Tùng to suit the refined tastes of Vietnamese consumers, offering a unique and high-quality experience. B188 embodies a distinctive flavor that symbolizes the cultural exchange between Australia and Vietnam and serves as the first successful outcome of the strategic partnership between Bluewise and St. Anne’s Winery.
The wine launch event, held in Sydney, attracted a large number of experts, partners, and wine enthusiasts, marking a significant milestone in bringing Australia’s premium wine products closer to the international market.
The first appointment of a Vietnamese Brand Ambassador
On July 4, 2022, marked a significant milestone when Mr. Lê Thanh Tùng, CEO of Bluewise Group, was honored to become the Brand Ambassador of St. Anne’s Winery. In this role, Mr. Tùng not only represents a renowned Australian wine brand but also carries the mission of promoting the brand and becoming a trusted bridge for St. Anne’s as it strives to conquer the Vietnamese market. This is also the first time St. Anne’s Winery has appointed a Vietnamese Brand Ambassador, reflecting their strong commitment to the Southeast Asian market.
Following the success, in July 2022, Bluewise organized a series of large-scale “Wine Tasting Parties” in two major cities, Ho Chi Minh City and Hanoi. This strategic move aimed to introduce the B188 wine to Vietnamese consumers and widely promote the St. Anne’s Winery brand.
A journey to bring international products to the Vietnamese market
On May 19, 2024, St. Anne’s held a brand promotion event in Ho Chi Minh City, attended by Mr. Richard McLean, CEO of St. Anne’s Winery, and Mr. Lê Thanh Tùng, CEO of Bluewise Group and Brand Ambassador for St. Anne’s in Vietnam. The event was not only an occasion to showcase products but also an opportunity for businesses seeking trade connections and exploring suitable wine options to reach out to the Australian market. Particularly, the event provided Bluewise with a valuable chance to engage with and gather feedback from Vietnamese consumers, thereby referring to the tastes and preferences of the market to adjust the appropriate connection strategy.
In August 2024, St. Anne’s Winery and Bluewise Group officially imported six special wine lines from Australia, each designed to meet the diverse customer segments of the Vietnamese market. This marks a vital step forward in Bluewise’s market connection strategy, affirming that Vietnam will become an attractive investment destination in the wine industry. The combination of St. Anne’s Winery’s internationally renowned product quality and Bluewise’s deep understanding of the local market promises numerous potential opportunities for businesses in Vietnam.
Clear proof of Bluewise Group’s capacity to enhance Vietnam – Australia trade promotion
With the advantage of a global partner network, Bluewise has become a trusted bridge for Vietnamese businesses looking to expand internationally. Especially under the leadership of Mr. Lê Thanh Tùng, who has over 10 years of experience in investment and business and a deep understanding of both the Australian and Vietnamese markets, Bluewise accompanies businesses, providing everything from effective marketing strategy advice to professional supply chain management, ensuring a smooth process in international business operations.
The partnership journey between Bluewise Group and St. Anne’s Winery is a testament to the successful connection between Australia and Vietnam in the context of globalization. Bluewise’s commitment and vision not only focus on market expansion but also on bringing sustainable value to businesses and consumers, contributing to stronger economic relations and opening new horizons for development and cooperation between nations.
Let Bluewise accompany customers in your trade promotion. If you are looking for solutions to take your business further, please contact Bluewise Group for detailed consultation at the link: https://forms.office.com/r/bke88a1kxe
Contact Info:
- Bluewise Group | Bluewise Business Advisory | Bluewise Migration Advisory
- Head Office: Liberty Plaza – Level 1, 28/256 Chapel Rd Bankstown NSW
- HCM Branch: 339/10A Le Van Sy, Ward 13, District 3, Ho Chi Minh City
- Hotline: AU 0450 895 589 – VN 1800 599 932
- Email: bw@bluewisegroup.com.au