On June 12, 2025, Bluewise Group was honored to participate in Café Talk hosted by the Ho Chi Minh City Association of Ho Chi Minh City Mechanical & Electrical Enterprises Association (HAMEE), under the theme “Opportunities in the Mechanical and Electrical Sectors.” This timely and strategic event was held in the context of increasing global shifts in international markets. At the event, Mr. Le Thanh Tung – CEO of Bluewise Group, shared strategic insights on expanding into global markets, particularly Australia, which is experiencing a growing demand for technical professionals.
Volatility is an Opportunity, not a Barrier to Global Expansion
As global markets undergo deep transformation, Vietnamese enterprises are paying increasing attention to market diversification and identifying stable, sustainable destinations. Among these, Australia has emerged as a key strategic market, offering an open economy, transparent policies, and strengthening bilateral relations with Vietnam.
A Multi-Dimensional Perspective on Entering the Australian Market
1. For Manufacturing and Industrial Support Enterprises
- There is a growing trend of establishing representative offices, warehouses, and satellite workshops in Australia.
- Products such as CNC-machined components, industrial electrical equipment, eco-friendly building materials, and insulated panels align well with Australian standards.
2. For Technology and Service Enterprises
- Australia features a dynamic startup ecosystem, presenting strong opportunities for automation solutions, industrial IoT applications, control software, and emerging technologies.
- Vietnamese technology enterprises are well-positioned to seek strategic partnerships and investment and explore technology transfer or commercialization pathways in Australia.
3. Leveraging the Vietnamese Community and Long-Term Vision
- With a strong Vietnamese community in Australia, it is possible for businesses to build brand recognition from familiar customer segments before gaining market share.
- Investing in the Australian market is not only a temporary solution, but also a strategic step toward long-term global expansion.
Bluewise Group – A Strategic Partner in International Market Expansion
As part of this wave of transformation, Bluewise Group offers a comprehensive ecosystem that helps Vietnamese enterprises gradually penetrate and scale in the Australian market.
1. Bluewise Business Hub in Sydney, Australia
Located in the heart of Sydney, the Business Hub offers
- Flexible, modern workspaces ideal for businesses exploring market potential and scaling their operations.
- Comprehensive business support, including company operation registration, event hosting, partner reception, and “market testing” initiatives with optimized costs.
2. Strategic Business Consulting in Australia
Bluewise Group supports enterprises from initial planning to execution:
- Market analysis, product positioning, and business model selection: export, distribution, OEM, or joint ventures.
- Assistance on legal, accounting, and human relations to comply with Australian regulations.
3. B2B Networking & Trade Promotion
Bluewise Group acts as a bridge between Vietnamese businesses and the local ecosystem through:
- Business matchmaking and outreach to potential customers
- Organizing trade promotion programs, business conferences, and corporate networking events.
Bluewise Group believes that every success begins with a genuine understanding of your goals, your industry, and the people you serve. Bluewise Group is committed to being a trusted partner on every stage of the journey toward meaningful growth.
For businesses interested in expanding to Australia or seeking consultancy aligned with their business model, Bluewise Group provides tailored support to meet your goals.
Register for a complimentary strategic consultation HERE
Contact Information:
- Bluewise Group | Bluewise Business Advisory | Bluewise Migration Advisory
- Head Office: Level 1, 295 Chapel Rd Bankstown NSW 2200
- HCM Branch: 339/10A Le Van Sy, Ward 12, District 3, Ho Chi Minh City
- Hotline: AU 0450 895 589 – VN 1800 599 932
- Email: bw@bluewisegroup.com.au