Effective from April 9, 2025, the United States has officially implemented a sharp increase in import tariffs—up to 46%—on goods originating from Vietnam. While this development presents a considerable challenge, it also marks a critical turning point, urging Vietnamese enterprises to diversify their export strategies and explore more stable, opportunity-rich markets.
Australia, with its favorable trade policies, robust consumer demand, and long-term investment potential, has emerged as a strategic alternative for Vietnamese exporters. Beyond risk mitigation, this market presents a unique chance to build a sustainable business foundation—one that can also support long-term migration pathways for entrepreneurs and investors.
Australia: A gateway to diversified growth across key sectors
Thanks to preferential access under Free Trade Agreements such as the CPTPP and AANZFTA, Vietnamese goods enjoy reduced or zero tariffs, giving them a competitive edge in Australia’s high-demand sectors:
- Textiles and Footwear
Vietnamese manufacturers can capitalize on near-zero tariffs under the CPTPP. With a consistent demand for high-quality, affordable everyday fashion, Vietnam has a strong opportunity to expand its market share, especially in private label and retail partnerships.
- Seafood
Key exports like pangasius, shrimp, squid, and tuna benefit from low import duties and steady demand. With a sizable Asian diaspora and growing appetite for premium seafood products, the Australian market is ripe for Vietnamese seafood exporters.
- Processed Agricultural Products
Items such as cashews, coffee, pepper, and rice align with Australia’s consumer trend toward clean-label, ethically sourced food. Attractive packaging and verified origin can further enhance appeal and boost brand loyalty.
- Wood Products and Furniture
Due to domestic supply constraints, Australia relies heavily on furniture and wood imports. Vietnamese producers, known for skilled craftsmanship and cost-efficiency, are well-positioned to fill the supply gap with high-quality, export-ready goods.
Beyond export – direct investment as a path to long-term success
In addition to traditional export activities, Vietnamese enterprises are encouraged to consider direct investment in the Australian market to maximize profitability and establish a resilient long-term presence.
With over 10 years of experience in trade promotion, investment, and migration consulting, Bluewise brings in-depth knowledge of the Australian regulatory and commercial environment. Under the leadership of CEO Le Thanh Tung, we provide end-to-end strategic services tailored to Vietnamese businesses seeking to enter and expand in the Australian market.
Bluewise’s specialized export & market entry solutions:
- In-Depth Strategic Consulting: Identifying high-potential sectors—leveraging CPTPP advantages for textiles, targeting niche Asian seafood markets, aligning with premium food standards in agriculture, and capitalizing on demand in the furniture segment.
- Full Regulatory & Operational Support: Comprehensive assistance with export procedures, business licensing, and company formation in Australia, ensuring compliance and efficiency from day one.
- Flexible Business Infrastructure: Through our Bluewise Business Hub, we offer representative office solutions, staffing support, and localized marketing services to help businesses reduce entry costs and accelerate market integration.
Turning challenge into opportunity
The U.S. tariff hike is not just an obstacle—it is a catalyst for Vietnamese businesses to scale globally and strategically position themselves in the Australian market.
By partnering with Bluewise, you gain more than a consulting service—you gain a long-term ally committed to your success. Together, we can help you seize export opportunities, secure sustainable investment pathways, and lay the groundwork for a thriving business and migration journey in Australia. Contact Bluewise today to explore smart, strategic solutions for export and investment success in Australia.
Contact Info:
- Bluewise Group | Bluewise Business Advisory | Bluewise Migration Advisory
- Head Office: Level 1, 295 Chapel Rd Bankstown NSW 2200
- HCM Branch: 339/10A Le Van Sy, Ward 12, District 3, Ho Chi Minh City
- Hotline: AU 0450 895 589 – VN 1800 599 932
- Email: bw@bluewisegroup.com.au